See https://gist.github.com/cr3ative/8340001. The Drift HD Ghost "camera also runs on the Ambarella A5S chipset, which appears to run PrKERNEL (implementing uItron): http://www.esol.com/embedded/prkernelv4.html, then boots Linux as a process inside the uItron OS". So if U-Boot is the startup...