I've done some preliminary tests, and so far things are not looking good with the 730nm IR LED bulbs.
Despite being bright enough for me to easily aim by watching the red glow of the bulbs from reflective surfaces across the street, they weren't bright enough to illuminate a license plate from 65 feet away with standard LPR settings on my Dahua IPC-HFW5231E-Z12 camera. I turned off the IR LEDs in the camera, and relied solely on the 730nm bulb for my tests.
As a sanity check, I pointed the 730nm bulb at my parked car about 30 feet away, which is normally being recorded by my Dahua SD49225T-HN PTZ camera. The brightness of the image was significantly reduced with the 730nm bulb illuminating the scene versus the internal LEDs of the camera.
At this point I'm a bit puzzled. The power output of the 730nm bulb should be comparable or greater than the power output of the 850nm LEDs in the cameras, and if anything the sensors should be more sensitive to the shorter wavelength IR. Yet overall performance is much worse.
There are higher power bulbs available, but I'm reluctant to try one. At 7 W, the bulbs are very noticeable from the street. Stepping up the power might result in the bulbs distracting passing drivers, which I do not want to happen.