It's marketing so yes, it's exaggerated, but the point they make regarding the matrix IR's in the turrets is valid. I have replaced (2) Hik 2032 bullets with turrets (mainly to reduce night noise) and the turret IR's definitely have a noticeable, much more uniform exposure compared to the bullets.
Here is a picture from my 2332 turret. The 2032 bullet looked like a spotlight on the gate and fence and anything over the right side of the fence looked underexposed. Much like in the video.
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