What about the whole water cooled options? Do those really work better in the current iterations or just the next gimmick?
Don't get me started!
Watercooling hasn't really been as effective as back when heatsinks were smaller and watercooling didn't come in kits (instead people used eheim pumps and 1/2" tubing). The biggest benefit today is being able to take weight off the CPU or GPU (let's say you were to remove the heatspreader - the core may get crushed under a traditional heatsink) and mount the radiator to the case, rather than have a large thermal radiator attached directly to the heatsink. Myself, I don't see there being much point to watercool things today - we have large heatsinks that hole 120mm or 140mm fans. If someone was going completely fanless/passive, liquid cooling with a larger external radiator still has its place.
I had a watercooling loop back around 2000. It made a lot of sense back then since heatsinks were terrible, especially with the large 180x400mm heatercore I used for thermal dissipation. Today, I see no reason for it. Even with overclocking, what is the point of pushing voltage much more for an extra 2-5% CPU frequency? 4.8Ghz to 5Ghz is 4% faster. Even 4.8GHz is less than 10% faster than 4.4. It isn't like back in the day where 50% overclocking gains were occurring more frequently.
IMO, liquid cooling in kits have always been gimmicky. If it's worth doing, it's worth doing right with large radiator(s), large ID tubing, high flow pump(s), and an efficient waterblock