Personally, I pretty quickly rule out any product that doesn't have a CLEAR, STRAIGHTFORWARD statement about pricing that I can see without too many clicks on the company's website. The Digital Watchdog stuff and some of the others therefore fall off my list just about immediately because it frustrates the piss out of me trying to figure out how much it would actually cost! -- even if they might be "better" in some ways than BI. From what I've seen, it's hard to beat BI's combination of price point + features.
I also kinda like that BI is targeted at more of an enthusiast crowd. For a $60 or $70 product that has just about everything except the kitchen sink, I appreciate the opportunity to help myself too.
Not to take away from frustration when something doesn't work, I experience that too, which is why I posted this thread to begin with. The suggestions I got in the response from BI didn't work, and I'm now waiting on another response.