Bitrate of Video and Recording Bandwidth are not the same numbers; a higher bitrate uses more bandwidth because it contains more data but Video Bitrate is basically detail level; for example a BluRay disk is ~35MBit and contains alot more detail than my Dahua @ Max 8MBit.. Think of it as how wide the video channels are; the wider the channel the more detail can flow.. Variable Bitrates change the width dynamically to better suite the current demands while reducing traffic.. if the image is mostly static it can save alot of bandwidth by lowering the bitrate until there is alot of changes; at which point it ramps up the bitrate... its the same with MP3's, low bitrate songs sound flat with more artifacts while high bitrate songs sound nearly identical to the original source.
The 200Mbps incoming bandwidth is basically the maximum write speed the NVR is capable of recording; the Gigabit Ethernet is faster; the HDD's are faster.. the limitation here is how fast incoming streams can flow internally from the network to the storage.. the more Resolution/FPS/Bitrate you try to squeeze out the more bandwidth the stream uses..
Most small embedded computers have a maximum bus speed lower than networks/disks and this is the speed limit on Input/Output; for example my CuBox i4Pro w/Quad 1Ghz CPU's, 2GB RAM, eSata and Gbit ethernet has a maximum bus speed of 300Mbps