Yeah the turret can be faced any direction but back at its support LOL (but if you try hard enough you can do that too LOL).
Take the little lock screw and unscrew it and take the outer ring off - reposition the turret ball to the general location you want it aimed at and put the ring back on with the "cut out notch) of the ring generally in the direction the turret is looking and lightly tighten to hold in place and then make final adjustment of the turret and then tighten the screw.
Take the little lock screw and unscrew it and take the outer ring off - reposition the turret ball to the general location you want it aimed at and put the ring back on with the "cut out notch) of the ring generally in the direction the turret is looking and lightly tighten to hold in place and then make final adjustment of the turret and then tighten the screw.